How to Maximize Generative AI’s Capabilities

May 9, 2023

For hotels, gaining competitive advantage with AI will take local flavor and knowing your customer.

David Rapp, Director of Hospitality Solution at SAP, shares his recommendations for how hotels can gain a competitive advantage with AI.

From the feature:

“Generative AI’s impacts, if yet unclear in their specifics, promise to be similarly profound. And just as was the case a generation ago, hotels will need to up their IT games to exploit the possibilities this nascent technology is poised to present. Hotel business leaders must identify fruitful AI applications while hotel IT departments must hire strategically and understand how to gather and structure dispersed data to maximize AI opportunities.”

Read more about AI and the opportunity for the hospitality industry here.

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