Tech Reality Check: Purpose-Driven CRM Solutions Are Coming

February 12, 2022

For many organizations, it’s worth considering shelving that prepackaged CRM product in favor of a purpose-built solution.

Unanet is publishes a thought piece in Feed Media tech client’s CEO World Magazine on why a one-sized-fits-all CRM system is no longer in the answer.

“For better and sometimes for worse, the pandemic has provided companies across the business landscape with a technology reality check, followed in many cases by a realization that the generic, one-size-fits-all software on which they had been depending not only is outdated, it is stifling their ability to compete. Under the duress of pandemic-related disruption, they learned that technology which claims to solve every problem for everybody really is no solution at all.”

Akshay Mahajan, General Manager of CRM for Unanet, outlines five reasons why a purpose-driven CRM is the next evolution in business. Read the thought piece here.

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