How to Maximize Generative AI’s Capabilities

May 9, 2023

For hotels, gaining competitive advantage with AI will take local flavor and knowing your customer.

David Rapp, Director of Hospitality Solutions for Feed Media Client SAP, shares how AI can give hotels a competitive edge with their customers.

“Generative AI’s impacts, if yet unclear in their specifics, promise to be similarly profound. And just as was the case a generation ago, hotels will need to up their IT games to exploit the possibilities this nascent technology is poised to present. Hotel business leaders must identify fruitful AI applications while hotel IT departments must hire strategically and understand how to gather and structure dispersed data to maximize AI opportunities.”

Click here to read the full story on Hospitality Technology. 

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