From the feature:
“Every season brings its own unique and dynamic challenges. The ability to adjust and adapt to those new challenges, in order to create a great experience for our guests and staff, is one of the reasons we all love working in the ski industry. A key part of our vision is to be better, not bigger, so we’re constantly striving to create a more elevated skier experience while also balancing our independence, our environmental commitment, and our community responsibility. This is a constant challenge and one we work towards every season. We’re proud of what we’ve accomplished to be the industry’s first and only B Corp-certified ski resort, and to achieve CarbonNeutral® certification, but it’s not enough.”
Read more about Taos Ski Valley and John Kelly here.