“Better, not bigger.” Five Questions for Taos’ New COO John Kelly

Jun 10, 2023 | Media Coverage, Travel + Tourism

In April, Taos Ski Valley Named John Kelly its new Chief Operating Officer. Powder Magazine sits down with him for a few questions.

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From the feature:

“Every season brings its own unique and dynamic challenges. The ability to adjust and adapt to those new challenges, in order to create a great experience for our guests and staff, is one of the reasons we all love working in the ski industry. A key part of our vision is to be better, not bigger, so we’re constantly striving to create a more elevated skier experience while also balancing our independence, our environmental commitment, and our community responsibility. This is a constant challenge and one we work towards every season. We’re proud of what we’ve accomplished to be the industry’s first and only B Corp-certified ski resort, and to achieve CarbonNeutral® certification, but it’s not enough.”

Read more about Taos Ski Valley and John Kelly here.

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