“Eighteen months ago, the team I lead at software company Unanet began exploring what artificial intelligence could do in marketing-specific use cases.
Now, a journey that began with modest expectations, unanswered questions, a lot of early-stage due diligence, and a methodically plotted plan is rewarding not only our team but the entire organization. We have supported and augmented the creative process, cut the time we spend on repetitive tasks, elevated the quality of our work, and freed ourselves up to focus on the higher-value ideation, execution, and strategic work that human beings do best.”
Read more about AI from the article here.
