“’BevAlc brands are under pressure to reach and maximize younger consumers for a number of reasons, including the availability of more potent cannabis-based drinks,’ said Kevin Corcoran, chief sales officer of image recognition provider GoSpotCheck. ‘You don’t need multiple — one will do it.’
Younger consumers’ discretionary dollars are often going to online gambling rather than alcohol, he said, and they also have a reluctance to mix alcohol and gaming.”
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