3 Ways CPGs Are Falling Short at Retail

Apr 4, 2025 | B2B + Technology, Media Coverage

Feed Media client GoSpotCheck shared their expertise on how to reach younger BevAlc consumers in a fractured retail landscape.

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“’BevAlc brands are under pressure to reach and maximize younger consumers for a number of reasons, including the availability of more potent cannabis-based drinks,’ said Kevin Corcoran, chief sales officer of image recognition provider GoSpotCheck. ‘You don’t need multiple — one will do it.’

Younger consumers’ discretionary dollars are often going to online gambling rather than alcohol, he said, and they also have a reluctance to mix alcohol and gaming.”

Read more from the article here.

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