“Cory Knopp, Vice President of Sales, GoSpotCheck, says tariffs are driving rapid shifts in shelf care, pricing and inventory management for beverage alcohol brands.
‘Any effective pricing strategy starts with visibility into what’s happening at the store level so brands can understand trends, elasticity and category performance,’ he notes. ‘The industry is bracing for a period of potential volatility and disruption, and much of it is out of their control.’
If additional costs are passed directly to the consumer, brands can expect the pricing on menus and on shelves to be the first to be impacted, since bar owners and store managers adjust those price points. But how can suppliers and distributors keep up with all these changes?
Knopp suggests utilizing the power of AI.”
Read more from the article here.
