Jelmar’s Jaci Volles On The Unconventional Path to CMO

Apr 15, 2026 | Consumer, Media Coverage

MediaPost talked to Feed Media client and Jelmar’s CMO Jaci Volles about her unconventional career path and how she became the leader that she is today.

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“I wanted to do a lot of things when I was younger. My first ambition? The first female president of the United States. My next? A music journalist for Rolling Stone magazine. Somewhere along the way I fell in love with marketing and spent 15 years in corporate America.

I never imagined my career would take me here to this perfect mix of journalism and marketing. Funny how it works out that way.

Today’s conversation is about all of that. The unconventional path. The ceilings you hit that you didn’t see coming. The tightrope we walk on as women: too empathic, you’re soft; too direct, you’re difficult. The setbacks, the successes, the shifts that lead you to where you were meant to be all along.”

Watch the full interview with Jelmar‘s Chief Marketing & Strategy Officer Jaci Volles here.

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