SaaS Vs. AI? No, More Like SaaS + AI

Apr 29, 2026 | B2B + Technology, Media Coverage

Feed Media client and Unanet’s Chief Innovation Officer digs deep into how AI is disrupting the SaaS industry and how businesses can respond in this thought leadership piece for Forbes.

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“As a SaaS provider ourselves, it’s our belief that the future belongs to AI-powered SaaS applications that understand, connect and use data to drive action; that pull in contextual insights from structured and unstructured data; and that enable information and insight to flow through people’s work in a natural, timely way. Getting too hung up on whether it’s agents, automations or copilots actually enabling the work is missing the forest for the trees.​

Instead of trying to cobble together a bunch of AI tools to perform the work of a SaaS system of record, the better approach could be to leverage the AI capabilities built into a system, using them as a simplifier, multiplier and accelerator to reengineer and streamline the core “jobs to be done” of your business.​”

Read more from this thought leadership article by Unanet’s Chief Innovation Officer here.

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