Tech companies live and die by visibility. You could have the most innovative product in the world, but if no one knows about it (or worse, if people misunderstand it), success will be an uphill battle. That’s where PR comes in.
A great PR strategy helps tech brands build credibility, attract customers, and establish thought leadership. But how do you know if it’s time to invest in a PR partner—or if the one you have isn’t cutting it anymore?
At Feed Media, we’ve helped tech companies across industries navigate the fast-moving world of media relations, positioning them in front of the right audiences and ensuring their stories get the attention they deserve. Whether you’re a startup looking to break through the noise or an established brand that needs a fresh approach, we know how to make PR work for tech companies.
Here are five signs it’s time to make a move.
You Have a Great Story—But No One Knows About It
Your company is solving a real problem, but your industry isn’t paying attention. Maybe you’ve developed a groundbreaking cybersecurity solution, launched a platform that’s disrupting an outdated industry, or hit major growth milestones—but when you Google your company, there’s little to no media coverage (or worse, outdated and irrelevant articles).
If you don’t have a PR partner yet: It’s time to bring in experts who can craft compelling narratives and get them in front of the right journalists and industry influencers. Feed Media specializes in storytelling that connects with journalists and resonates with your target audience.
If you already have a PR firm: Are they securing meaningful media coverage? If your stories aren’t getting picked up or your brand voice feels generic, it may be time for a fresh perspective. Feed Media approaches PR with a strategic lens, ensuring every outreach effort serves a larger business goal.
Your Competitors Are in the News—You’re Not
Ever notice how some companies seem to dominate industry news and thought leadership panels while others fade into the background? That’s not an accident; it’s strategic PR.
If you don’t have a PR partner yet: You might be losing market share simply because your competitors are positioning themselves as industry leaders. PR can help you reclaim your space. Feed Media has deep relationships with key journalists, helping our clients land coverage in top-tier publications like Wired, Fast Company, TechCrunch, and niche industry outlets.
If you already have a PR firm: Compare your media presence to your top competitors. If they’re consistently getting features while your company is stuck in press release limbo, your PR strategy needs a serious upgrade. Feed Media can step in with a fresh approach that delivers real results.
Journalists Are Ignoring Your Pitches (or You Don’t Know Who to Pitch)
If you’ve tried reaching out to reporters and gotten crickets—or worse, a polite “Not interested”—your messaging may be missing the mark. And if you’re not reaching out at all because you have no idea where to start, that’s an even bigger problem.
If you don’t have a PR partner yet: A skilled PR team will know exactly which reporters and publications are the best fit for your brand and how to craft pitches that get responses. Feed Media has built strong relationships with tech journalists and understands how to package stories that get picked up.
If you already have a PR firm: Are they actually securing interviews and placements? If they’re just blasting out press releases without a targeted approach, you’re paying for wasted effort. A good PR partner should be able to demonstrate who they’re reaching out to and what traction they’re getting. Feed Media operates with full transparency, keeping clients informed of every outreach effort and result.
Your Brand Messaging is Inconsistent or Outdated
Your company has evolved, but your messaging hasn’t. Maybe you’ve pivoted from a B2C to a B2B model, expanded your product offerings, or shifted focus to a new market. If your website, social media, and media coverage still reflect an outdated version of your business, it’s time for a refresh.
If you don’t have a PR partner yet: A PR team can help refine your messaging, making sure it aligns with your current business goals and resonates with your target audience. Feed Media excels at shaping messaging that not only tells your story but also aligns with what journalists and investors are looking for.
If you already have a PR firm: They should be proactively updating your messaging and positioning to reflect industry trends and company growth. If you feel like they’re stuck on an outdated narrative, it may be time to move on. Feed Media stays ahead of industry trends, ensuring your messaging is always relevant and impactful.
You’re Launching Something Big, But Don’t Have a Promotion Plan
Whether it’s a product launch, funding announcement, or major partnership, big moments need big attention. If you’re relying solely on marketing, social media posts, and email blasts, you’re missing out on earned media opportunities that could amplify your reach exponentially.
If you don’t have a PR partner yet: The right firm will map out a strategy that includes media outreach, influencer engagement, thought leadership, and more—ensuring your news doesn’t go unnoticed. Feed Media crafts comprehensive PR strategies that drive engagement and increase visibility.
If you already have a PR firm: Are they getting your major announcements in front of the right audience? If their approach feels one-size-fits-all (or nonexistent), you need a team that understands how to generate buzz that leads to real business results. Feed Media tailors PR strategies to each client’s unique needs, ensuring every announcement gets maximum exposure.
Is It Time to Switch PR Firms?
If your current PR partner isn’t delivering results, you don’t have to settle. Here are a few red flags that indicate it’s time for a change:
- They’re not proactive. If you have to chase them down for updates instead of them bringing you opportunities, that’s a problem.
- Their strategy is vague. If you can’t see a clear roadmap for how they’re driving visibility and engagement, they probably don’t have one.
- You’re not seeing ROI. PR isn’t just about “getting your name out there”—it should support your business goals. If you’re not seeing increased credibility, lead generation, or industry recognition, it’s time for a new approach.
Feed Media: The PR Partner Tech Companies Trust
Whether you’re hiring a PR agency for the first time or replacing an underperforming one, the right firm should:
- Understand your industry and target audience
- Have strong media relationships in your niche
- Be proactive, transparent, and strategic
- Show measurable results
At Feed Media, we specialize in helping tech companies secure meaningful media coverage, establish thought leadership, and navigate PR challenges with confidence. If you’re ready to get your company the attention it deserves, let’s talk.