Tech companies live and die by visibility. You could have the most innovative product in the world, but if no one knows about it (or worse, if people misunderstand it), success will be an uphill battle. That’s where PR comes in. A great PR strategy helps tech brands...
Posts By Claire Mylott
How Strategic PR Redefined these Tech Brands
Effective public relations campaigns have been instrumental in shaping the success and public perception of high visibility tech companies. Here are some notable instances where strategic PR initiatives significantly benefited tech firms. Apple’s "Think Different"...