For real estate and development firms, every week a space sits vacant is a missed opportunity. Whether it’s multifamily lease-ups, retail square footage, or Class A office space, visibility drives momentum — and momentum drives revenue. But here’s the reality: spaces don’t fill because they’re listed. They fill because people hear about them, talk about them, and see a place they want to be. That’s where strategic PR makes a measurable difference.
Feed Media works with developers across the country to accelerate interest, increase credibility, and create meaningful buzz around new and evolving projects. In a market where competition is fierce and attention spans are short, smart, story-driven communications aren’t a luxury – they’re a leasing strategy.
The Pipeline Problem Isn’t Always the Product
You can have the best amenities package, the most efficient floorplans, or an unbeatable location, but if no one knows about it (or understands what makes it unique), those differentiators won’t move the needle. PR bridges that gap.
We help developers go beyond the typical press release to generate real editorial coverage in business journals, lifestyle magazines, trade publications, and digital outlets that reach tenants, brokers, and investors alike. When thoughtfully executed, that visibility builds momentum that shows up in real metrics: web traffic, foot traffic, tours, and signed leases.
Beyond “Now Leasing” Signs
Signage and paid ads have their place, but they rarely tell a story. PR does.
At Feed Media, we work with clients to define the identity of a project, what it brings to the community, how it fits the needs of modern tenants, what values underpin the vision. These messages become the foundation for story angles that resonate with targeted media outlets. Whether it’s highlighting sustainable building practices, showcasing public-private partnerships, or profiling the local chef who’s opening in the ground floor space, we help tell the stories that get people interested and in the door.
The Trust Factor
Earned media offers something paid campaigns can’t: credibility. When potential tenants or brokers see your project covered by a respected source — whether it’s The Wall Street Journal, Denver Business Journal, or a regional architecture outlet, it positions your development as relevant, desirable, and worth a closer look.
That credibility is especially valuable in high-stakes lease-ups, where perception drives early momentum. If the market believes your building is filling fast, that perception becomes reality. PR can help manufacture that tipping point.
Creating Buzz Before the Building Opens
Our work often starts before a single unit is walkable. Pre-leasing success depends on creating interest early. That’s why we engage in media planning during entitlements, hardhat tours for key reporters during construction, and sneak-peek events for influencers and brokers.
We also help clients make strategic use of milestones (topping out, anchor tenant announcements, design reveals) to keep their projects top of mind at every phase of development.
Measuring What Matters
We’re not interested in vanity metrics. Feed Media tracks and reports on the things that drive business: lead traffic, inbound interest, message pull-through, market sentiment. We work with your teams to make sure the PR effort is aligned with your business goals, and we adjust based on what’s working.
When your business model depends on momentum, PR isn’t just nice to have; it’s a critical driver of success. With the right strategy, earned media can do what a hundred “Now Leasing” signs can’t: spark conversations, drive perception, and fill your spaces faster.