Feed Media’s Derek Jones Published in AllBusiness

Apr 22, 2025 | Industry Insights, Media Coverage

Feed Media’s Derek Jones breaks down why Google’s EEAT guidelines matter for brands—and how marketers can put them to work—in his new article for AllBusiness.

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We’re proud to share that Feed Media’s own Derek Jones has published an article on AllBusiness, a top online resource for small business and marketing leaders.

His article explores Google’s EEAT guidelines—short for Experience, Expertise, Authoritativeness, and Trustworthiness—and why they’re increasingly important for brands looking to stand out in search and build lasting credibility.

Derek explains how EEAT goes beyond SEO mechanics, offering practical tips for marketers and content creators who want to produce high-quality work that resonates with both algorithms and audiences.

It’s a sharp, useful read—and a great example of the strategic insight our team brings to every client engagement.

Read the full article here: https://www.allbusiness.com/google-eeat-guidelines

At Feed, we believe great storytelling and thoughtful strategy go hand in hand. EEAT is one way we help brands earn trust—online and off.

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