Getting press is just the beginning. Earned media placements—quotes, articles, or profiles—are strategic assets that should be put to work long after publication. Feed Media’s Earned Media Playbook outlines eight ways to extend the shelf life and value of your coverage: add it to your website, turn it into blog content, share it through leadership and company social channels, integrate it into emails and digital campaigns, and equip your team to use it in sales and outreach. Bottom line: if you’re investing in PR, make sure you’re maximizing every win.
